Altruist skin cancer awareness campaign

Altruist skin cancer awareness campaign

Hello lovelies,

I hope you are all having an amazing Monday, I have had the most wonderful day at the beach I am seriously but now though and in need of some sleep but tonight I am bringing you such an important post.

I’ve worked with Altruist before, I reviewed their 50 SPF sun spray and I absolutely loved it I actually took it to the beach with me today and used on my cousin’s so they wouldn’t get burnt.

Recently someone from altruist me and asked me if I would like to be a part of their campaign and I jumped at the chance. Altruist have partnered up with the charity Melanoma Focus to bring more light to the subject of skin cancer.

We all love a tan, when we go on holiday we lay next to the pools on a sunbed when we go to the beach we sunbathe, some of us go to sunbed shops to get a tan but I can go into more than half of us that does this doesn’t quite understand the effects it has on our body.

This year, us Brits have been hit with a heatwave, with temperatures reaching at 35°C it’s shown no sign of stopping! The hot weather has made us jump at the change to be outside, but we haven’t really thought it out.

Did you know that you should avoid the sun at its highest peak (between 11am and 4pm) and you should reapply sun cream every two hours (even if you’re not getting it wet). So many of don’t know this, so I can promise you the facts I’m about to say now you’re going to be speechless.

The hard hitting facts

  • One blistering sunburn in childhood or adolescence doubles the risk of melanoma.
  • Regular use of sunbeds before the age of 30 can increase the risk of melanoma by 75%
  • Melanoma is the 5th most common cancer amongst men in the UK

Three stories, three lives on film:

1. a young mother with melanoma, as told by
her 5-year-old daughter

2. a female sun-worshipper and former sunbed user in her

3. a father and former soldier, in his 50s who has travelled widely

Click here to watch the video.

About Melanoma Focus

  • The charity was formed five years ago to provide a service to patients, the general public and healthcare workers.
  • Its professional membership comprises almost 300 nurses and clinicians, expert in the field of melanoma.
  • Melanoma Focus operates a confidential Melanoma Helpline, available to anyone in the UK with concerns over any aspect of melanoma – its prevention, diagnosis and treatment, as well as emotional support for themselves and their carers.
  • This is operated by nurses working every day with melanoma patients.
  • The charity funds research projects at leading cancer centres and currently supports projects at universities in Leeds, Newcastle, Stirling, Dundee and Brisbane.
  • Other projects include developing national guidelines for rare forms of melanoma.
  • It also stages the UK’s main annual conferences for melanoma professionals, consistent with its mission to help them share experiences and keep up-to-date in this rapidly-developing area of medicine. To find out more hear to

Two skin cancer heavyweights, Altruist Dermatologist Sunscreen and Melanoma Focus, are hitting back with a new series of ‘scars and all’ content shorts to tell the
human stories behind three common skin cancer cases.

They reveal both the physical scars left by the disease and the psychological impact that can live on long after treatment has been completed. Altruist, the not-for-profit dermatologist developed sunscreen, collaborated with Melanoma Focus, the charity set up to concentrate efforts in the fight against melanoma, to commission the films as warning to the nation to take care in the
sun, whether at home or abroad.

This isn’t meant to scare you this isn’t made to make you worry and to make you feel like you’re doing something incredibly wrong, this is just to bring you some knowledge to bring me some guys and some things that you need to start paying attention to. If it were me I’d rather be putting my health fast rather than is sitting out all day getting a tan because it’ll make me look good.

We’re not saying you can’t have a tan, we’re not saying you have to avoid the sun at all cost what we’re saying is you need to start taking precautions and start thinking of your safety.

Straight from the specialist mouths

Andrew Birnie, consultant dermatologist, skin cancer expert and founder of Altruist,
commentedWhilst some skin cancers can be relatively benign this isn’t the case with all and, in particular, malignant melanoma; it can, and does, turn peoples’ lives upside down. This series of films has been designed to showcase the impact skin cancer can have on both the lives of those diagnosed with it and their loved ones. We hope it will make people think twice before they spend time unprotected in the
sun this summer.”

CEO at Melanoma Focus, Simon Rodwell, added As a charity we carry out research
and provide accessible information about melanoma to the public. Once melanoma
spreads within the body it is a very difficult disease to fight, and often lethal, so there is no doubt that prevention is better than cure. These films are designed to encourage people to stop and think before taking risks in the sun, as well as giving
advice for protecting themselves to prevent over-exposure and sun damage.”

The campaign launched on the 30th July with a dedicated #howmuchisenough YouTube
channel and across both Altruist and Melanoma Focus social channels @altruistsun
and @focusonmelanoma. To find out more visit the campaign YouTube channel,
How Much is Enough?

My advice is that you do your research, you listen to the advice that is given to you by doctors by specialist or just by friend’s. Simple things to follow while you’re out of the sun is to stay in the shade, wear sun protection which means suncream, sunhat ect and avoid the peak times.

I honestly can’t recommend altruist anymore for your sun spray or cream here is a little bit more about the altruist brand.

About Altruist Dermatologist Sunscreen

  • Altruist is available in SPF 30 and SPF 50 in cream and invisible spray formats.
  • The spray retails at £5 for 200ml for both SPF 30 and SPF 50 while the creams cost from RRP £4 for the SPF 30 (200ml) and RRP £3.75 for the SPF 50 (100ml), all are available exclusively at Amazon.
  • They have also the only 1 litre pump dispenser of sunscreen available on the market to enable families, schools and sports clubs to provide protection.
  • Altruist Dermatologist Sunscreen has been created by two inspiring, ethically motivated altruists, who teamed up to produce the finest quality UV protection, for the lowest possible price, so everyone can afford to apply more and enjoy the sun safely.
  • Altruist supports charities who provide support to children with albinism in Tanzania and the rest of Africa inclu
  • ding Under the Same Sun. Altruist donates 10 pence for the sale of every bottle. Altruist also donated 20,000 tubes to children with albinism in Africa in 2017
  • To find out more head over to

Thank you so much for reading I would really appreciate if you can share this post around to help I get the message out there, this is such a strong campaign and getting your help but then this means that he will bring in knowledge to more people. Just sharing this post or by leaving a like you are allowing other people to find this information and to help them widen their knowledge around skin cancer.

I really appreciate your support on this I will be back tomorrow with another host until then please share and show your support for this campaign by sharing a hashtag.

Sending you all lots of love,

A x


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